Built by developers who got tired of manual launches

Built by developers who got tired of manual launches

Applauncher started from a simple frustration: great apps were going unnoticed because their builders didn't have 30 hours to spend on distribution every launch cycle.

We're a small team of developers and growth specialists. We built the distribution infrastructure we wished existed when we were shipping indie apps ourselves.

What we believe

Builders should build. Distribution is infrastructure, not a job.

Every app that solves a real problem deserves to be discovered by the people who need it. The gap between a great app and a successful one is usually marketing — and marketing shouldn't require a full-time hire or an agency retainer.

How we're different

We take a revenue share on installs we drive. That's not a standard SaaS pricing model — it's a bet on our own results. If we don't drive installs, we don't earn more than your subscription. That alignment is intentional.

Where we operate

Applauncher works for apps targeting US, UK, AU, CA, and global markets. Directory submissions, social content, and outreach are localized for each region.